Tegile Systems knows how to build and sustain strong channel partner relationships just as intimately as they know next-generation Flash storage. For the past five years, they’ve earned a 5-Star Rating in CRN’s Partner Program Guide. So, when we had the opportunity to sit down with Sherman Tam, Tegile’s Director of Channel & Partner Marketing, we didn’t hesitate.
In this new Channel Visions video, Tam stresses the importance of developing a foundation of content channel partners can use, regardless of their size or go-to-market plan.
According to Tam, there is simply no “one size fits all” when it comes to providing marketing and sales support to channel partners. That’s exactly why channel tools matter. Developing and delivering campaigns and content for the wide array of partners that most channel organizations have today takes time and money. The right channel technology and processes can lift a lot of that burden from both suppliers and their channel partners by providing multi-tactic channel marketing at the push of a button.
Follow Tegile and Tam’s lead to increase partner engagement and drive sales:
Learn more by watching Tam’s video along with others from thought leaders transforming channel marketing and management here: https://channelvisions.tv/
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
We are using cookies to give you the best experience on our site. By continuing to use our website without changing the settings, you are agreeing to our use of cookies. View our Privacy Policy.