6 Best Practices for Using a PRM Software Platform in Your Channel Partner Program
PRM software platforms require buy-in from vendor channel sales and…
6 Reasons Your Channel Partner Program Needs a PRM Platform
PRM software platforms represent a vendor’s partner program operations,…
8 Fundamentals of Through-Channel Marketing Automation
Through-channel marketing is vital to sales partner relationship…
6 Best Practices for Through-Partner Communications
Partner communications should build trust between the provider and sales…
9 Best Practices for To-Partner Communications
Channel communications (particularly to-partner communications) are vital…
7 Reasons Your Channel Partner Program Needs QBRs in 2022
QBRs remain highly relevant in 2022 as essential, multidimensional tools…
6 Channel Partner Program Predictions for 2022
Some traditional channel challenges – access to talent, smart budgeting,…
7 Ways the Best Channel Programs are Budgeting for 2022
Simplified, effective budgeting can be achieved when the right tools power…
Six Channel ROI Dashboard Tips from the Experts
Estimating return-on-investment (ROI) is both vital and challenging for…
7 Steps to Build a Channel Partner Management Reporting Framework
The channel is more competitive than it has ever been. Even smaller…
10 Channel Partner Reporting Best Practices for B2B Companies
Channel partner reporting is an essential component to managing channel…
10 Steps to Achieve Channel Marketing and Sales Alignment for Your B2B Company
Sales and marketing alignment increases the power of marketing’s…
Built for Success: Sales and Marketing Alignment Best Practices from Channel Leaders
Sales and marketing alignment is a challenging but worthwhile pursuit…
How to Create a Channel Partner Marketing Program: 7 Steps to Increase Pipeline
Successful channel marketing doesn’t just happen. It takes planning,…
11 Channel Marketing Best Practices to Engage Partners and Earn Mindshare
Ah, channel partners—you gotta love ’em. They bring your company business on a…
Earning Partner Mindshare: 9 Channel Enablement Best Practices from Today’s Channel Leaders
I can’t tell you how often channel leaders sign up partners and expect the sales to…
How to Create a Channel Partner Onboarding Program to Gain and Retain Loyal Partners
Your channel managers have been hard at work scouring their contact lists, referral…
Ready to Move Past Recruitment? 9 Partner Onboarding Best Practices to Set Partners Up for Success
Once you’ve buttoned down your strategy for recruiting channel partners,…
How to Recruit Channel Partners: 10 Strategies from Channel Leaders to Recruit Partners that Produce
Learning how to recruit channel partners is the holy grail of many tech firms…
Your Partners Thrive on Reusable Engagement Models
Value of Services in a SaaS Market - Part 1 Your service provider partners may find…
What Happens When You Focus on the Last Word in “Channel Account Manager”
It’s easy to get your channel partners to exile your channel account managers (CAM)…
10 Channel Strategies to Drive Higher Sales & Marketing ROI
There really is no precedent one can draw an analogy from to describe the level of…
Zift Makes Waves: Hang-10 & Get Barreled in the Channel
It wasn’t until the turn of the 20th Century that surfing caught on around the…
How to Amp Up Partner Engagement Now
The channel is always changing. But it’s changing faster than ever (along with the…
No Handshakes, Please! Coronavirus’ Impact on B2B Channel Leaders
If you’re managing a channel program or some aspect of it, you are likely thinking…
Key Insights into the 2020 B2B Channel Landscape
Lewis Carroll once said, “If you don’t know where you’re going, any road will take…
The Rise of Modern Marketing in B2B Channels
Not long ago, partner marketing relied on selling a product to a customer with a…
Covering All the Bases: Zift Receives Frost & Sullivan Award for Innovation Excellence
Unless you’ve canceled your cable subscription and disconnected from wifi, you…
Rethinking To-Through-For-Channel Marketing
For several years as a research analyst focused on B2B channels, I conducted dozens…
Necessary Risks? Skydiving for Channel Technology
Skydiving. It’s something people love or hate. You can imagine the expression of a…
People, Process, and Platform = High-Performance Wins
It’s the season for spring sports. Zifters debate over the Stanley Cup in…
Measure the Health of Your Channel with Assessments
When something isn't right, whether it's your car, your pet or yourself, you're…
Misalignment Mayhem: Defeat Your Channel Challenges
What problems are hitting your channel program hard? Do you feel up against the…
Think Again: Using Predictive Analytics and ABM to Your Advantage
How can you implement Account-Based Marketing (ABM) and make smarter, more…
How Are High-Performing Partners Getting Ahead?
I sat down on the Heads in the Cloud podcast with hosts David Portnowitz and Graham…
5 Marketing Best Practices for Your Channel Program
Recently, I presented at Viavi’s Americas Partner meeting, and I’ll be covering…
Two Sides, One Reality: Overcoming Branding Changes in the Channel
Marketing isn’t easy in B2B channels. Branding efforts can be even tougher.…
GDPR and the Channel: We’ve Updated Your Marketing Policies
“We’ve updated our privacy policy.” How many times have you seen this…
Marketing Misalignment in Manufacturing: Lessons Learned from the MAPI Summit
I recently had the opportunity to lead a series of round-table discussions…
Zeroing in on the Right Suspects: Where to Look for Partner Recruitment Success
You're constantly on the hunt for them. Your program can't exist without…
Why Channel Technology Must Integrate or Face Extinction
As our regular readers know, Zift has been focused on the vision of…
The Deal on Leads
Lead management and deal registration, two critical components of channel sales and…
Part 2: Overcoming Account Based Marketing Obstacles in the Channel
In my previous Channel Chatter post, I explained why Account-Based Marketing (ABM)…
Overcoming Account-Based Marketing Obstacles in the Channel (Part 1 of 2)
The Holy Grail of sales has long been the warm lead. It’s far easier to sell to…
Aligning Channel Technology with Channel Best Practices
I had the distinct pleasure of reconnecting with an ex-colleague, Maria Chien, who…
Why Process Should Precede Technology
Zift’s debut of Channel as a Service was met with excitement and a fair share of…
Demystifying the Digital Advertising Channel
While digital advertising as a viable marketing tool has been around for years now,…
Capturing Mindshare & Loyalty: Treat Channel Partners like Leads
I recently had the pleasure of serving as speaker and workshop participant at…
Channel Marketing Enablement: Moving the Herd
In Laz’s latest Channel Chatter post, he highlights key points from his new…
Why Channel Sales Leaders Should Care About Channel Marketing Automation
For the past several years as a research analyst, I had a front-row seat watching…
The 5 Reasons I Chose Zift Solutions
Like most people, I was looking forward to some downtime this summer. In…
Should every partner have a CAM?
Every qualified partner should have a CAM who either calls on them in person or by phone.
