The email subject line. It’s what stands between you and your beloved reader. It’s 60 characters (or less) that can make or break whether your witty email gets read, your unbelievable offer redeemed, or your groundbreaking white paper downloaded.
But in a world where content marketing noise can be as loud as the day is long, the email subject line is often a second thought as we move onto the next thing we want to say. It’s becoming more of a lost art than a shiny treasure in your content initiative.
So let’s pause, regroup and revisit the foundational four of a solid subject line.
Ensuring you create an email subject line that entices readers and gets your message opened is still the front line of a successful email marketing campaign (not to mention all of your day to day messages). Stand out from the rest, respect your reader’s time and cluttered inbox, and go create some good emails.
What’s your tip for a good subject line? What do you absolutely hate in a subject line? Share in the comments below!
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