According to SiriusDecisions, 67% of the buyer’s journey is now done digitally. That means customers and partners are looking at you, talking about you, and making decisions about doing business with you before they utter so much as a simple “hello.”
So, how do you make it easy to say hello? Simple. Be the company that you would want to do business with.
Here’s a start:
Digital First Impression: Analyze your website. Take your time and be honest. Look at design, layout and content. Is it appealing and informative? Does it convey the first impression you want?
Be an Expert: Your website houses your expertise in the form of blogs, white papers, videos, tutorials, free-trials and other content. Buyers are 67% through their journey, before saying hello because websites like yours make it easy for them to research their choices. Be great at it.
Socialize to Find Engagement Opportunities: Friendships, partnerships and sales absolutely do happen on social platforms. Take time to learn where your buyers hang out, then meet them on their turf and don’t forget to bring your content to the party. Social platforms are where thought leadership is passed around, your opinions are voiced and knowledge is shared. It’s also the vehicle that ultimately delivers curious visitors to your website and curious visitors become leads.
See, simple, right?
The complicated part is coming up with and executing a strategy, but don’t worry, we have a few tricks up our sleeve that will go a long way to helping you become more successful. And, to that end, we’re here, guest blogging with Zift Solutions to cordially invite you to learn more.
Please join us on September 10th at 1:00 pm ET for Searching for the Channel Marketing Silver Bullet? Turn Silver into Gold! We’ll be talking about how to better engage your leads. Think for a minute about the tips we listed above – is your website ready? Have you joined the social networking scene? If not, you still have time and we can help. If you have, congratulations! You’re ready to move to the next steps and that’s where we come in with ideas and tactics to help you shine.
At Channel Maven Consulting we’re spreading the word and helping Vendors and Channel Partners find their buyers in the digital landscape. Find out more about our offerings and our President, Heather K. Margolis at www.channelmavenconsulting.com. We invite you to contact Heather before or after the webinar with comments, questions and suggestions firstname.lastname@example.org and of course, we’d love to connect on social too.