Channel success really comes down to partner engagement and connections. Without it, you’re lost and so are your partners. But engaging partners is no simple task. It involves connecting on multiple levels by:
- Utilizing multiple modern marketing tactics to engage self-empowered buyers
- Integrating directly with the technology and systems your partners already use daily
- Connecting marketing efforts and actions with analytics
- Establishing a more collaborative sales process by participating in a growing and expanding partner community
Take a look at this new video to see how Zift uses connections to build partner engagement and channel revenue like no one else. Watch the video below and then let us know what you think in the comments section.
David Buffaloe
As Senior Vice President of Marketing, David is responsible for all aspects of marketing including strategy, tactics and programs needed to create interest, demand and recognition for Zift Solutions.