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The one thing that can be counted on in the channel is change. Whether it’s a global change, like the recent GDPR regulations going into effect, or internal changes, like those made to a platform or partner program, change is going to happen one way or another.

Qlik has seen its fair share of change in its partner program since implementation. One of the most influential changes? Lisa Stifelman-Perry, Qlik’s Director of Partner Marketing Operations and Experience, describes the “awakening” she had about Qlik’s partner relationships. From a purely operational approach, she and her team created a whole new overall experience for partners.

Lisa stresses the need for communication with partners. In order to accommodate something this crucial, Qlik’s team did some internal training to reinvent the way they thought about partner experiences.

Watch the video below to hear more about the changes Qlik put in place.

Visit ChannelVisions.tv to hear more from thought leaders in channel marketing and management (CMM) and partner relationship management (PRM).

 

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