When you’re already behind the curve, there’s no time for a traditional ‘To-Do’ list. Research from Zift and the Manufacturers Alliance for Productivity and Innovation (MAPI) shows that manufacturers are missing key opportunities to drive growth and improve partner alignment. We’ve created a ‘Must-Do’ list for today’s manufacturing Chief Marketing Officers to get channel programs back on track – and even move ahead of the pack.
Check out the infographic below and get the full research report here.
