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McCarthy Brings Channel Expertise, M&A Insight and Enterprise Sales and Operational Experience to Channel Marketing and Management Leader


bill mccarthyZift Solutions, a leading provider of Channel Marketing and Management (CMM) solutions, today announced that it has added Bill McCarthy to its Board of Directors. McCarthy brings a wealth of channel expertise, enterprise sales operational experience, as well as mergers and acquisitions (M&A) insight to the Zift Solutions Board.

“Bill’s professional expertise and strategic insight, particularly in helping channel organizations deliver on challenging revenue goals, will undoubtedly serve Zift well as we continue our forward growth trajectory,” said Ken Romley, CEO of Zift Solutions. “We are excited to welcome Bill to the Board.”

McCarthy is currently a Vice President in Cisco’s Global Service Provider organization, where his responsibilities have encompassed an array of focus areas, including mobility, cable, public cloud, social media, gaming as well as media and broadcasting. Prior to Cisco, McCarthy held executive roles at Inktomi, CoSine and Anixter, which was sold to Ameritech in 1999. He served as Advisory Board Chairman for Digitalsmiths, a video search and recommendation company that was sold to Tivo in 2014, and mDialog, which Google purchased in 2014 for its ability to enable linear, live and on-demand ad insertion across connected devices. McCarthy is also an active Board Member for Bull City Venture Partners and Iron Academy, as well as Cisco’s Executive Sponsor for North Carolina State University.

“I am pleased to accept this Board position and hope to draw on my industry experience by contributing to future growth and expansion as Zift continues to show leadership in CMM and Software-as-a-Service,” said McCarthy.

Zift has a strong Board of Directors and has demonstrated impressive growth in the past few years, including a 74 percent increase in revenue in 2015, $14M in Series B Funding, and their latest acquisition of the SharedVue division of the Channel Company.

Learn more about McCarthy and the Zift Solutions Board of Directors.

About Zift Solutions

Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel driven organizations around the world leverage Zift Solutions’ cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. To learn more join the conversation via the blog Channel Chatter and follow us on Twitter @zift.