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Industry Leaders Join Forces to Drive Innovation, Partner Engagement and Revenue Growth for Channel Marketing and Sales Organizations


Zift Solutions, a leading provider of Channel Marketing and Management (CMM) solutions, and MarketStar, the industry leader in outsourced sales and marketing, today announced that they have established a strategic alliance that will drive innovation, partner engagement and revenue growth for channel marketing and sales organizations.

“We are extremely excited about the highly complementary nature of this partnership and the value it will bring to our customers,” said Scott England, VP of Alliances and Strategic Relationships for Zift Solutions. “MarketStar’s depth of channel sales and marketing expertise pairs perfectly with Zift’s CMM suite of products. Their size and commitment to the channel, including their recent certification on the Zift platform, provide an opportunity to further integrate and extend the value of Zift’s CMM suite.”
Zift Solutions and MarketStar will align resources and demonstrated thought leadership within the channel marketplace to help customers increase active partner engagement, amplify channel marketing efforts and ultimately accelerate sales for channel organizations worldwide.

MarketStar’s core areas of channel sales enablement, such as telequalification, planning and management, dovetail with Zift’s CMM features, including Through Partner Marketing Automation (TPMA), Lead Distribution Management, Content and Social Media Syndication, and Shared Analytics. Combining the companies’ strengths and solution offerings brings deep delivery expertise to customers, allowing them to overcome familiar channel challenges and extend capabilities without overburdening resources.

“We feel strongly that our combined offerings and strength will help channel organizations generate more demand, broaden their marketing and sales reach, and drive more channel revenue at lower costs,” said Vaughn Aust, MarketStar’s Executive Vice President of Marketing and Product.

Explore the full suite of Zift’s CMM solutions at www.ziftsolutions.com and learn more about MarketStar at www.marketstar.com.

About Zift Solutions

Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel driven organizations around the world leverage Zift Solutions’ cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. To learn more join the conversation via the blog Channel Chatter and follow us on Twitter @zift.

About MarketStar

MarketStar is the industry leader in outsourced Retail, Partner, and Direct sales motions for the world’s leading and emerging companies. MarketStar engages consumers, channel partners, and business-to-business buyers to increase sales by deploying field and inside sales teams, enabled with best-in-class technology and insights.