Should I use my CRM or SFDC to manage my partners?
PRM is a purpose-built platform. That purpose is the effective management of relationships with partners who sell your products and services. There are many activities involved in such a relationship that aren’t part of a typical seller/customer relationship. These include management of marketing campaigns, incentive programs, training achievement, enablement, and more. It is certainly possible to assemble workarounds to allow you to use CRM or SFDC as a base, but they will result in higher expense and lower effectiveness.
