When is it time to change my PRM?

As with many things, the time to make a change comes when you determine that you aren’t getting what you need from your current platform. Perhaps you chose your existing PRM when you had very few partners to manage and you’ve outgrown it. Better yet, perhaps you’ve innovated your way past it. You now want to do things with your partners that your current PRM was never designed to do and you need more agility, more flexibility. Perhaps you need to launch a deal registration program, or a more complex incentive program. If your PRM can’t support it, you’ll end up doing it manually and that will most likely diminish your results.