What is an all in one PRM solution?

A comprehensive all in one platform will generally cover the entire journey your program will take. This will span all the way from partner recruitment, to onboarding, training and certification, enablement, demand creation, transaction support, and ultimately to post-sale support. All in one solutions often include more capable partner onboarding with extensive learning management and certification, and marketing automation tools for demand generation. These platforms can provide comprehensive analytics and telemetry about the partner community that is very hard (or impossible) to piece together from component or pure play systems.