What is a pure play or best of breed PRM solution?

These solutions generally address your needs for launching a partner portal and many of the administrative requirements for managing the partner community. It may extend into additional capabilities such as lead or deal registration, and perhaps training and content management. Often, pure play solutions have a broad set of shallow elements to complement the areas where they are deep. As an example, they may store marketing content and provide for basic partner co-branding, but they will not go deep enough for true partner marketing.