How do I get our marketing team to help with partner marketing?

Many channel partners don’t have marketing staff and often turn to outside agencies who might oversell them to increase fees. Your marketing team can provide templates for partners to customize. The best vendor-partners go further, consulting with channel partners on marketing strategy and assisting directly with execution. Market Development Funds (MDF) can deliver excellent return on investment. Channel partners are an extension of your company and should be treated as such, with as much marketing support in as many ways as possible. Given that they’re closer to the customer, they’re the best place to invest your marketing dollars.