What resources are available to help me with channel enablement?

There are companies, some started by former IT channel executives, some by others, that offer channel enablement services. They will learn everything about your products, your methodologies, your culture, your values, and everything you’d want someone who is selling your products to know. They’ll go out to your channel partners and convey all that. There are a few pre-requisites to be in that business. They should understand how adults learn. They should understand channel dynamics, why customers buy, and how salespeople must understand their business. They should know the value proposition you offer. They should have experience in this industry. Be forewarned there are some out there who lack these qualities.