Channel Technology Offerings Disrupt Markets in Post-Digital Era

JERSEY CITY, NJ, RESEARCH TRIANGLE PARK, NC and OXFORD, UNITED KINGDOM February 21, 2019 – Enterprise Channel Management Leader Zift Solutions was once again named to the Constellation ShortList™ for Partner and Alliance Relationship Management in Q1 2019. Zift Solutions has been a mainstay on the Constellation Shortlist since the list premiered in November 2016.

The technology vendors included in the Constellation ShortList offer the key requirements for early adopters pursuing digital transformation initiatives to better manage channel partners, distributors, strategic alliances and indirect sales teams.

“We’re proud to be recognized once again for expanding the bounds of traditional PRM,” said Gordon Rapkin, CEO of Zift Solutions. “Today’s channel partners have higher expectations and channel leaders look to Zift Solutions to deliver an exceptional experience while empowering true collaboration, visibility and reporting.”  

Zift PRM spans the entire lifecycle of successful channel and alliance relationships, enabling easy and efficient collaboration across your entire partner ecosystem, speeding time-to-revenue and empowering higher close rates and margins for both sides of the channel.

“The Post-Digital era has arrived. In a world of winner-takes-all markets, digital leaders seek clarity on what exponential technologies will support their new business models. This Constellation ShortList filters the signal from the noise and highlights the key technologies our analysts recommend to our clients,” said R “Ray” Wang, chairman and founder at Constellation Research.

Constellation Research advises leaders on leveraging disruptive technologies to achieve business model transformation. Products and services named to the Constellation ShortList meet the threshold criteria for this category as determined through client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research. The portfolio is frequently updated as market conditions change.

This award follows Zift’s recent recognition by independent analyst firm Forrester Research as both a Through Channel Marketing Automation (TCMA) and Partner Relationship Management (PRM) Leader in 2018 as well as being named a Top 10 Marketing Technology (MarTech) Solutions Provider in 2018 by CIO Applications.

To learn more about Zift Solutions PRM and broader approach to Enterprise Channel Management, visit

About Zift Solutions
Zift Solutions is the Enterprise Channel Management leader, synchronizing the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs, Zift enhances channel partner program productivity and profitability by automating marketing, sales and operational processes. Our comprehensive range of applications integrates seamlessly with established systems and infrastructure to speed time-to-sales, engage partners, provide faster ROI and deliver better results. To learn more, visit, follow us on Twitter and LinkedIn, and join the conversation via Channel Chatter.

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