Zift Solutions’ Chief Strategy Officer Shares Insights and Strategies on AI in the Channel and Leads Panel on New Approaches to Partner Engagement


Enterprise Channel Management leader Zift Solutions announced today that Chief Strategy Officer and channel expert Laz Gonzalez will once again play a leading role at the upcoming B2B Marketing Exchange (#B2BMX).

“It is an honor to return to B2BMX,” said Gonzalez. “I’m excited to share real strategies and best practices for driving more value and higher returns from leading-edge technology and channel marketing investments at what has become a truly dynamic industry event.”  

A well-known industry analyst and established channel thought leader, Gonzalez will discuss Getting Smart About Applying AI in B2B Channels at 11:25 AM on Tuesday, February 26. He will explore how AI, machine learning and propensity modeling can intersect with channel programs to improve visibility and results.

“While everyone is talking about artificial intelligence, few understand how AI applies to B2B channels,” said Gonzalez. “I look forward to sharing the key areas where channel organizations can apply AI, machine learning and propensity modeling to optimize partner planning, onboarding, demand creation and more.”

Later in the day, Gonzalez will moderate a powerful channel-focused panel on Driving Partner Engagement: New Approaches for Boosting Partner Participation in Channel Programs, featuring Jamie Mendez, Director of Channel Marketing IBM; David Portnowitz, Chief Marketing Officer at Star2Star Communications; and Stephanie Zembal, Senior Marketing Manager with Symantec Global Channel Marketing. The panel will convene at 4:30 on Tuesday, February 26.

Zift Solutions was instrumental in shaping B2BMX’s dedicated Channel Marketing Track in 2018. Back again for 2019, the focused track features top thought leaders in channel marketing, including Gonzalez, addressing specific tactics and best practices for mastering channel marketing.

B2BMX runs from February 25-27 at the Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch in AZ. Zift Solutions is also a proud sponsor of B2BMX and will be on-site in Booth 309. Attendees should be sure to catch both of Laz’s sessions at B2BMX and can learn more or set up an onsite meeting with Zift here.


About Zift Solutions
Zift Solutions is the Enterprise Channel Management leader, synchronizing the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs, Zift enhances channel partner program productivity and profitability by automating marketing, sales and operational processes. Our comprehensive range of applications integrates seamlessly with established systems and infrastructure to speed time-to-sales, engage partners, provide faster ROI and deliver better results. To learn more, visit www.ziftsolutions.com, follow us on Twitter and LinkedIn, and join the conversation via Channel Chatter.

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