Events

Forrester™ Research Names Zift a Leader in PRM & TCMA.

The Forrester Wave™. Partner Relationship Management, Q4 2018.

We're out and about and coming to a city near you!

B2B Marketing Exchange

We’re excited for B2B Marketing Exchange for more than a few reasons, not least of which is that several of our customers are among the featured speakers. B2B Marketing Exchange is also continuing its Channel Marketing track for the second year running — we hope to run into you there!

Go to EventGrab a Coffee with Us

February 25 - 27, 2019

Scottsdale, AZ

SiriusDecisions Summit

Are you among the 3200+ people attending the Summit? We are! With the number of track sessions available, there’s something for everyone — in addition to the data-driven best practices and research Sirius Decisions brings to the table. Catch up with us in Austin.

Go to EventLet's Chat - Siriusly!

May 6 - 8, 2019

Austin, TX

Channel Focus North America 2019

One of the top events for the Channel is just around the corner! This event revolves around trends and topics that are most relevant to channel leaders. Naturally, you’ll find us in attendance. We’re looking forward to learning and sharing with some of our industry’s top thought leaders, and we’d love to speak with you, too.

Go to EventChat About the Channel

May 14 - 16, 2019

Carlsbad, CA

On-Demand Webinars

Powering 2019 Channel Sales: Why Segmentation and Onboarding Matter

What are your big resolutions for the fiscal new year? Starting off 2019 with speedier onboarding and time to sales is a good one to check off your list. Tune into Stephanie Sissler, Senior Research Director of Channel Sales Strategies at SiriusDecisions, and Laz Gonzalez, Chief Strategy Officer at Zift, to learn how to get started today for a revenue-packed 2019.

How a Partner-First Approach Drives Revenue & ROI

Learn how taking a truly partner-first approach pays off in the channel. Channel marketing and management expert Cameron Avery shows you how to engage and enable partners across their journey with modern digital marketing tactics that put their business in the spotlight.

AMPLIFY YOUR CHANNEL PROGRAM

Since the partner’s experience can often determine whether they stick around to run campaigns, it’s vital to make a good first impression. Join channel expert Cameron Avery in this on-demand webinar to find out why you should be putting partners first in your channel program.

CHARGE UP YOUR RECRUITING PRACTICES

Who do you onboard and why? In this on-demand webinar, channel expert Laz Gonzalez presents a closer look into recruiting practices you should be following to get partners who deliver results.

BOOST YOUR PARTNER PROGRAMS PRODUCTIVITY

In just 30 minutes, you’ll learn how to better enable partners and optimize your entire partner ecosystem. In this on-demand webinar, channel expert Laz Gonzalez plugs you into best practices for the best partner enablement possible.

Introduction to Creative Services

You’ve got big ideas. You want creative campaigns that partners will love, but you’re strapped for time or resources to create them. Does this sound familiar? Zift’s got you covered. With Zift Creative Services, get a leg up on creating impressive campaigns and assets that get leads talking. Get more details from Cameron Avery on why Zift Creative Services can build for you.

5 Planning Assumptions Channel Marketing Leaders Need to Consider Most for 2018

Listen to a lively conversation between SiriusDecisions’ Service Director of Channel Marketing Strategies, Maria Chien, and Zift’s Chief Strategy Officer Laz Gonzalez as they share critical insights into how to modify go-to-market strategies and program investments across partner ecosystems to fuel growth and capture more channel revenue in 2018.

Building PRM Capabilities with a Channel Maturity Model Roadmap in Mind

In this webinar noted analysts and channel experts, Tim Harmon, Managing Director of Nuvello, and Zift’s Chief Strategy Officer Laz Gonzalez, will provide actionable insight and best practices for aligning priorities to capture partner mindshare, drive breakthrough performance and ensure a stronger ROI with PRM.

Driving Higher Channel Performance

Integration is essential to channel success — and it goes far beyond simply aligning technology and applications. Join Zift Solutions, Forrester and Qlik for a powerful on-demand webinar that dives into the essentials of integration, across functions, processes and technology.

Adapting to Channel Change: the Cisco Story

Organizations must be prepared to adapt to channel change. In order to stay ahead, it’s important to align your content, goals, and channel marketing program strategy. This webinar, hosted by Zift with Cisco Systems explores the best way to build and launch a channel marketing program that evolves with you.

Aligning Channel Technology with Channel Best Practices

Channel programs win big when they can align technology with best practices, but doing so is no easy task. Zift Solutions and SiriusDecisions join forces to detail exactly how to support program growth, partner engagement and ROI by aligning emerging channel technology with proven channel best practices.

Automation Fusion: Blending Platforms to Drive Direct and Indirect Channel Revenue

Are your marketing and sales automation platforms operating in a void? Watch this webinar brought to you by Zift Solutions and Oracle Marketing Cloud (OMC), to understand how to dovetail the power of all of your platforms and use them to help your channel partners (dealers/distributors) succeed.

Unveiling 5 Hidden Secrets of High Performance Channel Marketing

With this webinar, learn how to optimize program effectiveness, capture more sales qualified leads and improve the partner experience from real-world case studies and examples across the top, middle and bottom of the waterfall.

Zift Solutions & MobilePaks: Closing The Channel Sales Enablement Gap

Zift Solutions and Mobilepaks share key insights into the new expectations and differing attitudes of suppliers and channel partners. They demonstrate how technology can create a closed-loop process that engages partners and addresses both marketing and sales needs by encompassing training, execution and evaluation to generate more revenue for suppliers and channel partners.

5 Key Ingredients For A Positive & Profitable Partner Experience

In this webinar, we outline the pillars of partner engagement and uncover the 5 key ingredients for creating a positive and profitable partner experience. Find out from the experts at SiriusDecisions and Zift Solutions how to overcome current partner engagement challenges and the critical importance of using the right technology to support the partner experience.

Lead Distribution Management: How to Avoid the Channel Sales Black Hole

Visibility on both sides of the channel is lacking and a growing lead development gap is expanding between suppliers and their channel partners. Zift and Forrester Research explain how lead distribution management can benefit your channel program.

Searching for the Channel Marketing Silver Bullet? Turn Silver into Gold!

While partners struggle to kick off campaigns, nurture prospects and convert leads to sales, you’re bombarded by promises of the “silver bullet” in channel marketing. Join Zift Solutions and Channel Maven Consulting for a powerful joint webinar designed to help you better educate and actually deliver the resources channel partners need to drive demand today.

Embracing the New Era of End-to-End Channel Automation

If your organization is embracing the cloud, it’s essential to see what a truly complete global channel automation solution can be. In this joint webinar with CCI, you’ll learn to how to avoid common PRM and portal pitfalls and get tips that top channel vendors use to succeed.

5 Critical Steps to Extend Social Media Through Channel Partners

Social Media Syndication empowers your channel partners to become savvy social media marketers and influential voices in promoting your solutions and services, without requiring extra work. Hear from Jan Kelley Marketing and Zift Solutions how to extend your reach with social media syndication.

How to Avoid the Empty Promises of Partner Portals

It's time to stop investing in systems and portals that fail to engage partners or deliver results. In this webinar, learn how you can drive channel marketing success by delivering leads, content and collaborative capabilities directly into the system's partners use every day with Zift Solutions.

How Rules-Based Lead Distribution Increases Partner Sales

This webinar shows you how rules-based lead distribution delivers all of the essential elements of effective lead distribution to boost channel sales success. We’ll also share real-world results, including how a multi-billion dollar manufacturer leveraged enhanced visibility and deeper prospecting data to empower its distributors and close 19% more deals in just three months.