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Product Improvements Enhance Value of Social Media for Channel Marketers

Research Triangle Park, NC – May 22, 2014

Zift Solutions, a leading provider of channel marketing automation solutions, today announced that it has expanded its social media capabilities to help channel organizations improve lead generation, build awareness, nurture relationships and ultimately drive more channel sales.

“Zift Solutions has long recognized that social media is a vital component of a fully integrated approach to channel marketing automation and our latest enhancements extend Zift’s established social media syndication and Through Partner Marketing Automation (TPMA) capabilities,” said Ken Romley, CEO of Zift Solutions. “Zift is also committed to customer collaboration and making it easy for channel partners to leverage their supplier’s social media investments and content. Our social media enhancements are a direct response to customer feedback and allow channel partners to work within the systems on which they already rely.”

Zift Solutions’ social media syndication reduces the time, costs and complexity of social media by automatically delivering timely, engaging supplier- and industry-related content through a channel partner’s social media outlets including Twitter, LinkedIn and Facebook. Built-in website analytics help suppliers and channel partners track activity and measure results. Social media syndication can be used individually or in conjunction with Zift Solutions’ full suite of solutions, including Through Partner Marketing Automation, Content Syndication, Lead Distribution and Shared Analytics.

“While social media is a proven way to build an audience, nurture leads and drive channel sales, today’s channel partners have limited time and resources, so they look to their vendors and suppliers for help, advice and enablement,” said Heather K Margolis, President and Founder, Channel Maven Consulting. “Social media syndication allows vendors to extend the value and reach of social media through their channel partners to generate leads, promote products and increase partner loyalty.”

Some of Zift’s latest social media enhancements allow users to:

  • Easily review, manage and approve social posts, filter posts by social networks, topics and more, and quickly re-post previous social media posts.
  • Display upcoming posts and historical activity with a new social media calendar that provides an overview snapshot of all planned social media activities and also allows users to open and edit posts.
  • Gate high quality content and deliver access through separate landing pages and forms to capture prospect data.
  • Post directly to LinkedIn company pages.
  • Share content via Xing, a German-based professional social networking site similar to LinkedIn.
About Zift Solutions

Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel driven organizations around the world leverage Zift Solutions’ cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. To learn more join the conversation via the blog Channel Chatter and follow us on twitter.