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VMware Channel Partner Triples Audience Engagement and Lowers Costs Using Enhanced Social Media Syndication

Research Triangle Park, NC – July 1, 2014

Zift Solutions, a leading provider of channel marketing automation solutions, today announced that VMware channel partner and off-shore cloud-computing solutions provider Cloud Carib has tripled audience engagement and lowered costs using Zift’s recently enhanced social media syndication.

“Zift Solutions is dedicated to helping channel-based sales and marketing organizations accelerate market leadership and lift the burden of social media by allowing channel partners to leverage their suppliers’ investments in social media and content,” said Ken Romley, CEO of Zift Solutions. “Cloud Carib’s results demonstrate how Zift’s social media syndication improves audience engagement, reduces marketing communications resource demands and increases brand awareness.”

A Caribbean-based start-up and VMware Enterprise Partner, Cloud Carib was intent on differentiating itself from increasing competition in the cloud and onsite virtualization services space, but struggled to connect with customers and prospects due to time and resource constraints. By using Zift Solutions to automate content syndication through social media, Cloud Carib was able to tap into VMware product-specific and best practice industry content, then publish it as cobranded social media communications. Doing so allowed Cloud Carib to increase the frequency of their social media outreach, boost brand awareness among a larger prospect pool and position themselves as an industry expert via multiple social media outlets. The company has also reduced resource allocations to marketing communications while driving more traffic to their website.

“Just one month after implementing Zift’s technology, we tripled the frequency of our tweets, doubled our follower interactions and nearly eliminated all time spent producing Twitter content,” said Stelios Xeroudakis, Director, Cloud Carib. Read the full case study here.

Zift Solutions recently expanded its social media capabilities to help channel organizations improve lead generation, build awareness, nurture relationships and ultimately drive more channel sales. A direct response to customer feedback, Zift’s social media enhancements simplify the complexities of social media and allow channel partners to work within the systems they use every day instead of accessing separate partner portals.

Zift Solutions’ social media syndication reduces the time, costs and complexity of social media by automatically delivering timely, engaging supplier- and industry-related content through a channel partner’s social media outlets including Twitter, LinkedIn and Facebook. Built-in website analytics help suppliers and channel partners track activity and measure results. Social media syndication can be used individually or in conjunction with Zift Solutions’ full suite of solutions, including Through Partner Marketing Automation, Content Syndication, Lead Distribution and Shared Analytics.

About Zift Solutions

Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel driven organizations around the world leverage Zift Solutions’ cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. To learn more join the conversation via the blog Channel Chatter and follow us on twitter.

About Cloud Carib

Cloud Carib is a privately-held offshore cloud solution provider based in Nassau, Bahamas, and servicing the Caribbean region. The company focuses on Cloud Solutions for companies in the financial and professional services markets, as well as government agencies. The breadth of our portfolio of cloud solutions positions us to provide powerful cloud solutions that accelerate our customer’s journey to “IT as a service”, and enable them to build, manage, and deliver any application, to any device, over any network. Learn more at www.cloudcarib.com.