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Channel Marketing Automation Thought-Leader Demonstrates Power of Zift Solutions for Oracle Customer Experience (CX) Solution Users

Research Triangle Park, NC – September 25, 2014

Zift Solutions, a leading provider of channel marketing automation solutions, today announced that CEO Ken Romley will present at Oracle OpenWorld, the largest and most important educational networking event for Oracle technologists, customers and partners. Romley will serves as a featured speaker in Conference Session CON8940: Unify Your Customer Experience Strategy by Leveraging Oracle’s CX Partners. The 45-minute session will be held Wednesday, October 1, 2014 from 3:15-4:00 p.m. in Moscone West 2016 at the Mascone Center in San Francisco.

“Through direct integration with Oracle Fusion® Middleware and Eloqua®, Zift Solutions gives Oracle users with indirect sales channels the ability to drive more channel revenue, automate lead distribution, measure marketing impact, and enable end-to-end visibility of sales activities without leaving their preferred systems,” said Romley. “I am excited to demonstrate Zift’s capabilities, flexibility and proven customer successes at OpenWorld.”

The session will provide the opportunity for attendees to see how marketing, sales, service and social come together through Oracle CX, the industry’s most complete offering of SaaS applications – and is complemented by partners such as Zift Solutions, who provide innovative solutions and extensions that span related domains and weave together the most efficient and effective approach to the customer lifecycle. Romley will demonstrate Zift Solutions’ expansive functionality and share a sales and marketing cloud use case along with a customer success story to detail how channel marketers can maximize return on Oracle investments while capturing a larger share of channel revenue.

About Zift Solutions

Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel driven organizations around the world leverage Zift Solutions’ cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. To learn more join the conversation via the blog Channel Chatter and follow us on twitter.