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CEOs to Demonstrate How HP Partner Expanded Pipeline and Cut Lead Lifecycle by 30%

Research Triangle Park, NC – May 13, 2014

Zift Solutions, a leading provider of channel marketing automation solutions, today announced that CEO Ken Romley will co-present with Jon Furner, CEO of ResultsPositive, at SiriusDecisions Summit 2014, a B2B event focused on how transforming sales, marketing and product through alignment is essential to powering top-and bottom-line growth. Romley and Furner’s upcoming session, “Beyond Leads: HP Partner Expands Pipeline and Cuts Lead Lifecycle by 30%,” will be held on Wednesday, May 21 from 9:50-10:35 a.m. and again from 10:45 – 11:30 a.m.

“Suppliers and their channel partners are seeing impressive results by eliminating manual processes, automating lead delivery and injecting marketing and sales tools directly into the systems channel partners rely on,” said Ken Romley, CEO of Zift Solutions. “We are excited to share the ResultsPositive story as it demonstrates the substantial impact of automating lead distribution, reporting and ROI tracking.”

“As an HP Platinum Partner, we are always seeking and sharing best practices that generate new prospects for HP business technology solutions, strengthen our partnership and drive sales,” said Jon Furner, CEO of ResultsPositive. “Within the first month of using Zift Solutions, we saw a 30% reduction in lead lifecycle, increased our pipeline and have established a more collaborative and successful sales process with HP. We look forward to telling our story at this event.”

Romley and Furner’s session will showcase how ResultsPositive was able to build their pipeline and focus on the sales process by streamlining lead distribution. They will share best practices for automating lead delivery, reporting and ROI tracking along with proven tips for effective lead nurturing. They will also explore the pressing need for suppliers to provide their channel partners the in-depth insight required to nurture leads through to close within the established systems partners, dealers, and distributors use daily. Attendees will see exactly how ResultsPositive increased discovery meetings by 25% while reducing their lead lifecycle time as well as how direct visibility into the progression of leads strengthened HP and ResultsPositive’s relationship.

SiriusDecision Summit 2014 will address how transforming sales, marketing and product through alignment is essential to powering b-to-b and bottom line growth. The event will bring together thousands of professionals to get the latest research insights, share B2B best practices and discuss industry trends. The event will be held May 21-24 at the Hyatt Regency Orlando in Orlando, Florida. Additional information regarding the event can be found here.

About Zift Solutions

Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel driven organizations around the world leverage Zift Solutions’ cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. To learn more join the conversation via the blog Channel Chatter and follow us on twitter.