What should I ask when choosing a PRM?

Some channel partners may easily become resentful of vendor-partners who are overbearing. They appreciate your help and advice but bristle at having to report. You want your PRM to enable you to keep track of their efforts to sell your products and services as unobtrusively as possible. With that insight, you can target your efforts to help them more effectively. You can guide them to put more attention into their better opportunities. You can target incentives more attractively. They are part of your salesforce. Your PRM should enable you to manage every facet of their performance from demand gen to repeat business and contract renewals.