How do I get my partners to embrace digital?

“Digital” marketing can be alien to some channel partners. They’re used to sending out email and making calls, but words like “outbound” and “organic” are unfamiliar when applied to their sales efforts. As with most things, your best approach is education and enablement, with a careful focus on what they will get out of the learning. What’s in it for them? Show how digital strategies increase sales and they’ll gladly learn about them.