What can I expect from a channel partner?

Effective channel partners become a proactive part of a vendor’s “family.” Not only do they carefully keep themselves informed on every new announcement, and actively promote the vendor’s offerings, but they also proactively recommend changes to the vendor that will help them create more mutual success. The first sign that you’ve found a great channel partner is in how effectively and enthusiastically they communicate with their vendor representatives. Great channel partners will challenge you to do better, reach farther, and enable greater and greater success. They truly define the term “partner.”