How can I tell if my partner is representing my brand in the best way possible?
The requirement to do so must be clearly spelled out in your partnership agreement. You should also provide yourself with the right to review sales letters, proposals, and other materials that promote your products to their customers to see if you can approve their messaging. Also, it’s smart to engage an independent survey service to gauge customer satisfaction with your partner and your product. These can reveal much about how closely your partners are adhering to your brand guidelines and requirements.
