How do I make my partner portal sticky?

The stickiest partner portals are designed with partner experience and partner engagement front of mind. They
are built from the partner up, not based on what you assume your partners are looking for. Partners expect their
vendors’ portals to give them the information and tools to help them sell your solutions with ease. Your portal
should provide the resources, training tools, materials, and certifications to empower them to grow their business
with yours.

Take the time to understand how your partners are delivering their solutions and find out what they need to be
able to do the best job possible. Give them a reason to visit your portal and make it as easy as possible for them
to find what they want, need, and is relevant – not just to their business but to them as an individual user (one
size does not fit all).

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