How do I get my channel partners to use a PRM system?

Adoption is best promoted by showing users the value they’ll receive. If partners feel they’re only using the PRM to benefit you, they’ll stop using it in very short order. Start by explaining that the PRM is an active connection between their campaigns to close deals and the resources you can bring to bear to help them. You must then prove that to be true. If your CAMs are not checking the PRM regularly to find ways to help partners, or at least to review their deals with them, they will eventually give up hope and stop using it. Partners really appreciate when CAMs ask specific questions about deals based on knowledge gained from the PRM.