Should I invest my resources in already high-performing partners or high-potential partners?

Great performance is how your channel partners should be earning more attention and resources. Go with that momentum. It’s easier to help them be better than it is to take the poor performer and make them good. This is a message you should always be sharing with your channel partners, that the best way to earn more attention, more resources, more love from you is to use whatever you give them to create new success. The Pareto Rule applies! 20% of your partners will produce 80% of your results. Focus on them and let the rest vie for your attention by creating success themselves.