Do I need a PRM?

Look at it this way: How many partners will you have? How many salespeople will each partner have on average? How many customers will each salesperson be managing on average? Now multiply those numbers in sequence. Imagine how quickly it grows. Now try to figure out how you’re going to manage all those accounts. The only way to achieve true management of that much data about that many customers is to automate the process, and that’s the purpose behind a PRM. Yes, you are managing the partners but ultimately the revenue comes from customers, so you need to track those revenue sources and how well your partners are pursuing them.