Can I run my channel in Marketo?
Marketo is a marketing automation system, or a customer experience management solution as they refer to it. While it will help you drive demand generation that can benefit your partners, it has none of the features needed to actively manage your relationships with them. This is somewhat like asking if you could manage your business on PowerPoint. Terrific products, both of them, but ideally suited for other applications. When you need to run a channel, choose a great PRM.
