Joint Session Explores How to Extend Marketing Automation Capabilities to Channel Partners and Demonstrates McAfee’s Success with Zift Solutions
Research Triangle Park, NC – October 14, 2014
Zift Solutions, a leading provider of channel marketing automation solutions, today announced that Chief Operating Officer Bryan Ferren will co-present with Anja Johnson, McAfee’s SMB Channel Marketing Manager, EMEA, at Oracle Modern Marketing Experience Europe 2014. Previously Eloqua Experience, the event brings together experts in marketing automation, social marketing, content marketing and big data from around the world to share modern marketing strategies and tactics. Ferren and Johnson will co-present “Beyond Leads: Delivering Real Revenue through Your Channel” on Wednesday, October 15 from 2:15-3:00 p.m. at the Hilton Metropole in London.
“I look forward to discussing the challenges channel organizations face today to engage their partners and capture more revenue,” said Ferren. “I’m pleased to share the stage with Ms. Johnson as she demonstrates McAfee’s results with Zift’s marketing automation and lead distribution platform.”
Through direct integration, Zift Solutions gives Oracle Marketing Cloud users with indirect sales channels the ability to drive more channel revenue, automate lead distribution, measure marketing impact and enable end-to-end visibility of sales activities without leaving their preferred systems. The session will examine the changing sales landscape and how to empower channel partners to nurture prospects with ready-made resources, transform sales opportunities into real revenue with multi-touch marketing campaigns, and distribute leads with the full digital body language today’s channel partners need to close deals.
Ferren has nearly 25 years of experience working with high-growth software and high-tech companies and is a proven business operations, sales and international business development professional. At Zift, Ferren leads the sales team and oversees organizational operations.
Johnson is responsible for SMB Channel Marketing at McAfee, the world’s largest dedicated security technology company and part of Intel Security. An Eloqua Product and RLC Master, Johnson has been instrumental in McAfee’s marketing automation campaign development and delivery for both the channel and the end-user. She is also responsible for enabling the channel and introduced Zift Solutions marketing automation platform to her channel partners.
About Zift Solutions
Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel driven organizations around the world leverage Zift Solutions’ cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. To learn more join the conversation via the blog Channel Chatter and follow us on twitter.
About McAfee
McAfee is now part of Intel Security. With its Security Connected strategy, innovative approach to hardware-enhanced security, and unique Global Threat Intelligence, Intel Security is intensely focused on developing proactive, proven security solutions and services that protect systems, networks, and mobile devices for business and personal use around the world. Intel Security combines the experience and expertise of McAfee with the innovation and proven performance of Intel to make security an essential ingredient in every architecture and on every computing platform. Intel Security’s mission is to give everyone the confidence to live and work safely and securely in the digital world.
