Why use channel partners?

Dramatic expansion and acceleration of sales. Every qualified channel partner has salespeople who have an open door to existing accounts. This eliminates the time needed to meet, penetrate, and validate yourself and gives you immediate access to all accounts managed by that partner. Once you have saturated all those accounts you still have those salespeople to seek new customers for you. Your only cost is training and management of those partners. This creates the fastest path to scaling sales volume. Most vendors could not afford enough direct salespeople to hit their sales goals. Channel brings goal achievement within reach of any vendor.