Do I have the right product or service to sell through channel partners?

You want your channel partners to be profitable so they continue selling your product or service. If they can produce a reasonable profit directly from sales of your offerings, that partnership is viable. However, channel competition has made that increasingly harder. Alternatively, if they can wrap their own services around them, your products and services become income enablers they can leverage to generate high margins on their own services. Great channel partners function as a very cost-effective extension of your sales organization and deployment engine. Most any product or service should qualify.