Which channel KPIs are the most important to report on and why?

The most important KPIs exist along your sales process. How many leads has demand generation produced? How many leads have been contacted? How many have been qualified? From how many have we learned their needs and requirements? How many have received proposals? For how many have we overcome objections? How many have been closed, how many lost, and why. Most important is how fast partners move through the sales motion. Other KPIs include how many sales, marketing, and technical people have completed training and marketing activities executed. Remember that these are indicators. The only real “results” are those you deposit in the bank.