Why do I need a channel program?

Managing expectations is key to the development of any quality relationship. Your channel partner program must clearly and comprehensively set all expectations before starting a partner relationship. It should highlight the resources, support, and rewards available to partners as well as a full explanation of all the best ways in which to engage you. Also document all terms and conditions of the entire relationship so there are no surprises later. Certainty builds trust in any relationship. Your channel partner program provides certainty that partners know what they can expect from you, and what you expect from them.