Partner Engagement

QBRs are the hub-of-the-wheel of any strong partnership. However, they are rarely done, executed poorly, and take lots of effort.

We call them "partners" for a reason. Partners share a tangible interest with us. We make money when they make money.

Partner engagement managers are the tactical connection between partners and enablement resources that help them gain expertise.

Absolutely. Great relationships are built on shared experiences. Shows can be an opportunity to connect in-person.

Absolutely, conferences, trade shows, and conventions are great opportunities for partner engagement.

You know you're partners when you've become friends. You are on a first-name basis.

When you’re not one of the usual suspects, it can be hard to get the mindshare and sales you need. So how do you overcome this obstacle?

Demonstrating how your products can significantly increase the sale of partners' own services makes your product more attractive.

Most partners are open to considering any vendor-partner who is willing to provide new servicing opportunities, training, and more.

If you aren’t engaging regularly with your partners, it can be challenging to know what they are thinking.

Those that expect it are the ones you should not accept into your channel program because they can limit your business unfairly.