How long does it take to onboard partners?

Those who believe “you only get one chance to make a great first impression” will take the time necessary to properly and thoroughly onboard their partners. Some partners may balk, saying they already know the products well. But the products are only a small part of what needs to be conveyed during onboarding. Great onboarding conveys the culture of the vendor’s company, the philosophy behind the development of the products, and the “underlying why” of the products and services. What you most seek when onboarding a new partner is alignment, enfranchising them into feeling their company is closer to yours and has a powerful “special” relationship.