How do I get partners to register leads/deals/opportunities?

Some vendors offer incentives or margin bumps, paying more margin on deals that are registered or refusing to pay commission on deals that are not. How well you can leverage this is dependent upon how high demand is for your product and how many competitive partners are involved. The preferable alternate would be to select partners who appreciate the additional support they receive on closing registered deals. This way, you end up appealing to their professionalism and spirit of partnership. Your success in doing this is completely predicated upon how well you’ve selected your partners.