Channel Chief

In the early going you want to see partners requesting assistance, MDF, scheduling training, and pursuing your CAM for meetings.

Benchmarks vary widely by many different vectors.

If your program is well-developed to incentivize and motivate partners, you will find answers in your partner's pipeline.

This depends on the management of a channel. Some vendors will measure channel partners just by sales volume.

Begin with the investment in staff to manage channel partners, which can be attributed 100% to your cost of channel.

The channel becomes an extension of a vendor's sales organization and, also an extension of their delivery and deployment operation.