How do I know if my channel is successful? Not successful?

The channel becomes an extension of a vendor’s sales organization and, in some cases, also an extension of their delivery and deployment operation. A successful sales channel is easily measured by their revenue production. Smart vendors frequently compare this against the investments they have made in channel partner preparedness to gauge how profitable they have been. Vendors who enlist channel partners in delivery, deployment, and other support services will measure success in terms of successful deployments and customer satisfaction. Vendors who have both a channel and a direct sales force have the opportunity to compare revenue production of each team. A well-developed channel frequently produces higher revenue than a direct sales team.