How long will it take to see ROI in my channel program?

If your program is well-developed to incentivize and motivate partners, and if your CAMs promote your program properly, you will find answers in your partner’s pipeline. You should soon see demand-gen activity, followed by lead identification. Review progress and you should see those leads move through qualification. In a few months you’ll start seeing proposals go out. CAMs should expect requests for co-sell activities at this point. It may take anywhere from three to nine months before you see your first purchase orders. From that point, achieving ROI will also depend upon how realistically you calculated cost of partner sales and set quotas.