CAMs / PAMs
Channel/Partner Account Managers are your living direct connection to your partners. As their title suggests, they enfranchise and directly manage your partners for you.
Channel/Partner Account Managers are your living direct connection to your partners. As their title suggests, they enfranchise and directly manage your partners for you.
The best channel account managers work closely with each of their partners to help them manage the growth of their business.
Every qualified partner should have a CAM who either calls on them in person or by phone.
The actual number depends upon the complexity of your products, the saturation of the available markets, and other factors.
Their role is to increase their partner's productivity. Helping them do so begins with choosing partners with the potential and enthusiasm…
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