Channel/Partner Account Managers are your living direct connection to your partners. As their title suggests, they enfranchise and directly manage your partners for you.


What does a channel account manager do?

The best channel account managers work closely with each of their partners to help them manage the growth of their business.

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Should every partner have a CAM?

Every qualified partner should have a CAM who either calls on them in person or by phone.

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How many partner accounts should a CAM manage?

The actual number depends upon the complexity of your products, the saturation of the available markets, and other factors.

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How can I make my CAMs and/or PAMs more productive?

Their role is to increase their partner's productivity. Helping them do so begins with choosing partners with the potential and enthusiasm…

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