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Post Merger, New Zift Board Members Support Growth, Innovation and Profitability


Zift Solutions, the Enterprise Channel Management leader, has strengthened its board of directors to support continued growth, innovation and long-term profitability for the company.

“Our new board has the vision, leadership expertise and commitment required to support Zift as we continue to grow and make end-to-end Enterprise Channel Management a reality,” said Gordon Rapkin, Zift CEO and board member.

Zift’s board of directors now includes Richard Anton, Robert Mann, Gordon Rapkin, Matthew Safaii and Hunter Witherington. With the completion of the merger, the current investment syndicate behind the company re-invested in Zift. The privately-held company is financially backed by Albion Ventures, Amadeus Capital, Arrowroot Capital, and SSM Partners.

New to Zift’s board of directors are Anton, Mann and Rapkin. Rapkin has over 30 years of experience in the high tech industry, and has served as CEO of four technology companies, including Relayware prior to Zift. Richard Anton is co-founder and General Partner at software growth capital firm Oxx. Prior to Oxx, he spent 18 years at Amadeus Capital, focusing on B2B software investments in companies originating from the UK and Israel.  Co-founder of Relayware, Robert Mann brings 25 years of software industry expertise to the Zift board, including heading up the European operations of a number of US-based companies, such as Siebel Systems.   

Commenting on the merger, Richard Anton, Oxx General Partner, Zift board member and former Relayware board member, said: “This is an exciting time for Zift. We have worked closely with Gordon and the team at Relayware and are proud to be part of their growth and international expansion.”

Safaii and Witherington both retain their board seats with Zift. Safaii is an established entrepreneur and Managing Partner at Arrowroot Capital, a California-based growth equity firm that invests in software-as-as-service and internet-based businesses. Witherington is a Partner of SSM Partners, a growth equity firm that focuses on making investments in software and technology, Internet and consumer, and healthcare companies.  

“We see tremendous value and potential in the new entity’s combined technology, resources, and expertise for the channel — and are pleased to partner with the definitive leader in Enterprise Channel Management,” said Safaii.

To learn more about Zift’s board of directors, visit https://ziftsolutions.com/leadership-team/#board.


About Zift Solutions

Zift is the Enterprise Channel Management leader, synchronizing the people, processes and technology B2B organizations require to drive channel revenue and growth with Channel as a Service (CHaaS). Relied on by more than 70% of channel leaders, CHaaS enhances channel partner program productivity and profitability by automating marketing, sales and operational processes. Our comprehensive range of applications integrate seamlessly with established systems and infrastructure to speed time-to-sales, engage partners, provide faster ROI and deliver better results. To learn more, visit www.ziftsolutions.com, join the conversation via the blog Channel Chatter and follow us on Twitter @zift.


Press Contacts:
Lisa Hyatt
Marketing Communications Director
Zift Solutions
(919) 271-1472

David Buffaloe
VP of Marketing
Zift Solutions
(919) 424-3329