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Enhanced Digital Advertising Automates SEM, Pay-Per-Click (PPC) Campaigns and Delivers Unmatched Scalability for Global Channel Communities


Zift Solutions, a leading provider of Channel Marketing and Management (CMM) solutions, announced today that it has enhanced its Digital Advertising capabilities. The solutions now includes the ability to automate search advertising and pay-per-click (PPC) campaigns, which will provide unmatched scalability across global channel communities. Zift is a pioneer in this space, providing the first fully integrated SEM capabilities within a CMM platform.

“By automating what has traditionally been done manually by partners themselves or high-cost agencies, our offering makes professional Digital Advertising accessible for everyone,” said Laz Gonzalez, Chief Strategy Officer, Zift Solutions. “It eliminates the need for complicated bidding, works well with Google and keeps channel partner campaigns from unintentionally competing with those of their suppliers.”

Zift Digital Advertising includes Search Engine Advertising (or PPC) for both Google and Bing, Social Advertising with LinkedIn, and Display Advertising with Ad Re-targeting. Vendors and Suppliers can easily provide high quality, optimized campaigns to their Channel Partners through the Zift platform. Partners simply select the professionally designed campaign offered from their Supplier; fill in a few specific details regarding their business, audience and where they would like to run their ads; and Zift automates ad placement and campaign execution. Built-in closed loop analytics and reporting deliver direct insight into campaign efficacy and ROI.

“Despite the fact that a growing portion of the buyer’s journey now occurs online, many b-to-b organizations struggle to alter their processes and execution to serve a digitally oriented buyer,” said Maria Chien, Service Director, Channel Marketing Strategies at SiriusDecisions. “It’s critical for suppliers and partners to understand how pervasive digital is throughout marketing across all program types and the necessity to amend programs to support and include these efforts.”

Zift Digital Advertising enhancements include:

  • Automated digital campaigns and streamlined partner activation complete with a templated library of professionally designed, tested and optimized campaigns with high-value assets.
  • Up to the minute reporting and on-going bid optimization via machine learning.
  • Unmatched coordination of all digital advertising programs running, allowing suppliers to scale digital advertising programs among hundreds of partners, lower costs and optimize channel strategy.
  • Full integration with Zift’s CMM platform, including Campaign Marketplace, Content Syndication, Analytics and Lead Management.

The enhanced Digital Advertising capabilities are available to current Zift customers now within their familiar Zift Solutions environment.

To learn more about Zift Digital Advertising, register to attend this upcoming webinar, “Leveling the Playing Field for Channel Marketers with Digital Advertising” on October 27, 2016 at 1:00 pm ET. Learn more and register online now.

About Zift Solutions

Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel driven organizations around the world leverage Zift Solutions’ cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. To learn more join the conversation via the blog Channel Chatter and follow us on Twitter @zift.

Press Contact:
David Buffaloe
VP of Marketing
(919) 424-3329