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Zift Solutions’ Chief Strategy Officer to Unveil Collaborative Research Results and Lead Digital Marketing Workshop to Address New Changes to the Buyer’s Journey

RESEARCH TRIANGLE PARK, NC (September 29, 2016)


Zift Solutions, a leading provider of Channel Marketing and Management (CMM) solutions, announced today that Laz Gonzalez, Zift’s Chief Strategy Officer and a well-recognized CMM thought leader, will be a featured speaker at the Manufacturers Alliance for Productivity and Innovation (MAPI) Fall 2016 Marketing Council Meeting.

“The buyer’s journey has changed radically and B2B manufacturers are missing key opportunities to connect with digitally-savvy prospects and customers by underinvesting in digital marketing, lead management systems and tools,” said Gonzalez. “I’m excited to share the results of Zift and MAPI’s recent collaborative research at this event, along with best practices to drive faster growth while selling through channels.”

Gonzalez’s presentation, A New Buyer’s Journey: Ensuring You have the Technology and Processes to Succeed, will unveil the results of a research collaboration between MAPI and Zift Solutions and will include two brief interactive workshops on effective digital marketing approaches to address the new buyer’s journey, along with best practices for lead quality, visibility and sharing. Attendees will receive concrete ideas for enhancing the efficacy and visibility of lead generation and distribution processes as well as guidance on the best tactics and content to capture more revenue.

The presentation will be held Thursday, October 6th from 9:00 a.m. – 10:30 a.m. in the Plaza Ball Room at the Ritz Carlton Buckhead in Atlanta, Georgia.

“Too many of today’s industrial manufacturers are missing their marks when it comes to selling through indirect channels,” said Cam Mackey, Senior Vice President of Operations and Partnerships for MAPI. “This presentation will shed light on how Zift and MAPI’s research and modern digital marketing methods can be leveraged to overcome obstacles and empower stronger relationships between manufacturers and channel partners that foster profitability.”

Held October 6-7th, the MAPI Marketing Council Meeting provides a roundtable forum for senior marketing leaders to share best practices on issues such as voice of the customer, segmentation, marketing automation, B2B social media and commercial excellence. Attendees are typically members of the MAPI Marketing Council but are open to professionals working for manufacturing companies and industrial distributors. Learn more about the MAPI Council Meeting and register.

About Zift Solutions

Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel driven organizations around the world leverage Zift Solutions’ cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. To learn more join the conversation via the blog Channel Chatter and follow us on Twitter @zift.

Press Contact:
David Buffaloe
VP of Marketing
(919) 424-3329