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New Integration Expands Reach and Strengthens Social Media Engagement for APAC-Focused Channel Organizations

Research Triangle Park, NC – May 24, 2017

Zift Solutions, the leading provider of Channel as a Service (CHaaS), today announced support for WeChat®, expanding and strengthening social media reach and engagement for channel organizations, particularly those working in Asia-Pacific (APAC) regions.

“Using Zift and WeChat together, our users can more easily engage buyers across digital channels worldwide to expand their social media presence, strengthen relationships and ultimately capture more revenue,” said Ken Romley, CEO of Zift. “Zift is proud to add WeChat to the growing list of social media and messaging platforms it supports.”

WeChat builds on Zift’s existing support for an array of social media and messaging platforms, including Twitter, Facebook, LinkedIn and XING. The most popular social network in China, WeChat has over 800 million active users who spend an average of 90 minutes on the platform every day. WeChat provides instant messaging, social media and ecommerce capabilities, along with games, video calls, payment services and more.

“Zift recognizes that WeChat is much more than a traditional social network and is pleased to support the platform of choice for brands interested in engaging with buyers across digital channels in APAC,” said Damian Rochman, VP of Product for Zift.  

Brands and their channel partners can now connect their Zift accounts with WeChat official accounts to broadcast messages to followers. This is an ideal method for organizations selling through indirect channels to monetize their WeChat official accounts, develop stronger APAC-based online communities and enhance lead generation efforts.

Learn more about Zift Social Media Syndication here: https://ziftsolutions.com/products/social-media-syndication/  


About Zift Solutions

Nearly 70% of channel leaders around the globe rely on Zift Solutions to build and grow more profitable channel partner programs. Zift Channel as a Service automates channel marketing, sales and operations processes – and integrates seamlessly with established systems and infrastructure to provide faster ROI and deliver better results. To learn more, visit www.ziftsolutions.com, join the conversation via the blog Channel Chatter and follow us on Twitter @zift.


Press Contacts:
Lisa Hyatt
Marketing Communications Director
Zift Solutions
(919) 271-1472

David Buffaloe
VP of Marketing
Zift Solutions
(919) 424-3329