Zift Solutions Adds WeChat® for Global Social Media Syndication in the Channel
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New Integration Expands Reach and Strengthens Social Media Engagement for APAC-Focused Channel Organizations
Research Triangle Park, NC – May 24, 2017
Zift Solutions, the leading provider ofChannel as a Service (CHaaS), today announced support for WeChat®, expanding and strengthening social media reach and engagement for channel organizations, particularly those working in Asia-Pacific (APAC) regions.
“Using Zift and WeChat together, our users can more easily engage buyers across digital channels worldwide to expand their social media presence, strengthen relationships and ultimately capture more revenue,” said Ken Romley, CEO of Zift. “Zift is proud to add WeChat to the growing list of social media and messaging platforms it supports.”
WeChat builds on Zift’s existing support for an array of social media and messaging platforms, including Twitter, Facebook, LinkedIn and XING. The most popular social network in China, WeChat has over 800 million active users who spend an average of 90 minutes on the platform every day. WeChat provides instant messaging, social media and ecommerce capabilities, along with games, video calls, payment services and more.
“Zift recognizes that WeChat is much more than a traditional social network and is pleased to support the platform of choice for brands interested in engaging with buyers across digital channels in APAC,” said Damian Rochman, VP of Product for Zift.
Brands and their channel partners can now connect their Zift accounts with WeChat official accounts to broadcast messages to followers. This is an ideal method for organizations selling through indirect channels to monetize their WeChat official accounts, develop stronger APAC-based online communities and enhance lead generation efforts.
Nearly 70% of channel leaders around the globe rely on Zift Solutions to build and grow more profitable channel partner programs. Zift Channel as a Service automates channel marketing, sales and operations processes – and integrates seamlessly with established systems and infrastructure to provide faster ROI and deliver better results. To learn more, visitwww.ziftsolutions.com, join the conversation via the blogChannel Chatter and follow us on Twitter@zift.
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