Insights on the topics that will help you drive channel sales.
Reinventing Channel Marketing
Most people can agree: the channel marketing landscape has changed substantially in the past few years. With standards shifting constantly, you may be asking: what is the new normal? What do partners want and need from my channel program?
Supercharge Partner Engagement
In “How To: Supercharge Partner Engagement,” Zift throws you a line and answers the tough questions about what makes for an electric engagement experience that keeps partners coming back for more.
Supercharge Partner Enablement
Converting channel prospects into channel partners is one thing, but converting prospects into engaged, loyal and high-performing partners is another thing.
Supercharge Partner Recruitment
Recruiting. It’s a difficult chore for vendor channel professionals. Onerous as it is, recruiting the right channel partners is just as important as recruiting the right internal talent. But recruiting the right channel partners is no simple task.
7 Steps to Growing a Profitable Channel Partner Ecosystem with PRM
Creating a healthy partner ecosystem is vital to channel success. While Partner Relationship Management (PRM) can help, it requires proper planning and groundwork. Plant the seeds of profitability with PRM with the latest eBook from Zift.
The Path to High-Performance Partner Marketing for Manufacturers
Manufacturers are under intense pressure. Aside from global competition, they need to perform better, become more data-driven, collaborate with partners and measure ROI. Discover the path to high-performance marketing and profitability with expert guidance from Zift Solutions and MAPI (Manufacturers Alliance for Productivity and Innovation) in this new eBook.
The 5 Key Ingredients of a Positive and Profitable Partner Experience
In this eBook from Zift and Oracle, we’re digging into The 5 Key Ingredients of a Positive & Profitable Partner Experience to help you create and sustain a program that drives partner engagement and profits for both sides of the channel.
Unlocking The 6 Secrets Of High Performance Channel Marketing
Channel marketing has never seemed more complex. Many channel programs are stuck, unable to breakthrough performance benchmarks and overly focused on one-dimensional outbound marketing. In this eBook, we’re unlocking the 6 secrets of high performance channel marketing and providing real-world examples of how industry-leading channel programs are capturing more revenue, closing the loop with partners to increase visibility and achieving unmatched results.
MAPI & Zift Solutions Study: Manufacturers Collaborating with Channel Partners to Drive Faster Growth
Discover the path to high-performance marketing and profitability with expert guidance from Zift and MAPI (Manufacturers Alliance for Productivity). Learn how to leverage the full capacity of your dealers, distributors, and resellers. Align strategy and planning for partners, target markets, and technology. And see which metrics matter most.
4 Simple Steps to Drive Channel Sales with Rules-Based Lead Distribution
Among channel partner requirements, the demand for Sales Qualified Leads is perhaps the most pressing. To succeed, channel partners need leads, complete with prospecting details, reliably delivered to the right people at the right stage in the sales process with clearly defined reporting mechanisms enabled. Automated rules-based lead distribution can help suppliers and their channel partners provide this essential lead information and reporting, thereby establishing a more collaborative and successful sales process. Discover the four simple steps to driving channel sales with rules-based lead distribution in this informative eBook.
Content Syndication: A 360-Degree View of the Channel
Find out how to lift the burden of content creation, boost conversion rates by 50% and enhance visibility across the sales cycle with Zift Solutions’ new eBook, Content Syndication: A 360-Degree View of the Channel. You’ll discover the unique value of Dynamic Content Syndication, which automatically embeds and adjusts content in channel partner websites to match prospect interests and online behavior. Learn best practices and see real-world results for this proven, straight-forward marketing tactic that solves content development and visibility challenges across the channel.
The 4 Cornerstones of Channel Marketing Automation Success
Many channel organizations want to hit the ground running with Channel Marketing Automation (CMA). But without proper preparation, their programs stumble and the promises of CMA remain well out of reach – even when they’ve invested in the very best technology and solutions. Find out what it takes to avoid CMA disaster and set yourself and your partners up for the best results from the start in this eBook.
3 Steps to Successful Channel Partner Marketing: Working Collaboratively to Drive Sales
The sales environment has evolved – and channel marketing has to change to respond to vital shifts that have created a buyer’s market. However, most channel partners lack the marketing tools, time and resources required to effectively promote supplier’s products and services. This informative resource not only digs into the current state of channel partner marketing, but also shows you exactly how to tackle supplier and partner challenges head-on.