How long does it take to recruit channel partners?

How long it takes to recruit a partner is dependent on a number of variables, such as how easy it is to deliver a vendor’s proposition, how it stacks up against the competition, the size and complexity of the product or solution, and the onboarding process itself.

Essential to starting this process, however, is to establish Mutual Interest between a vendor and the partner. Mutual interest is found by identifying the right partners, and by having the right offer. At bChannels we refer to this as data intelligence (who) and competitive intelligence (why). With the data-driven approach developed by bChannels, this first step can typically be accomplished within a few weeks.

Sponsored by our partners at bChannels, written by Blythe Story-Smith (Head of To Partner Services)