How do I recruit channel partners?

While many vendors advertise in IT industry publications, vendors seeking to build the best possible channel in today’s market will find the most highly regarded channel partners in each market. They inquire with manufacturers of adjacent products. There are many services making relevant data available. The best channel is hand-picked. This ends up with other partners vying for the opportunity to come aboard. The worst way to recruit is open and promote the program to all comers. Remember, each channel partner is an extension of your sales and servicing organization. Recruit only those you can feel comfortable representing your company.